Learn Chinese the Hard Way

The best-selling cartoon Chinese dictionary, newly updated for 2018!

Don’t be fooled by books or websites which proclaim that learning Chinese is “easy”, “easier”, “simple”, or “instant”.

Everybody knows learning Chinese is a 好大 pain! AIEEYAAA! is the first book since China invented paper which offers Chinese learners some laughs amidst the torment.

Featuring 150 topical cartoons about life, love and culture clash in China, this hilarious satirical dictionary sends up many of the ironies, delights, and cultural and linguistic mix-ups that are immediately recognizable to anyone who has spent any time at all in the Middle Kingdom.

It’s simply like no other Chinese dictionary on the planet:

  • MANDARIN and CANTONESE translations for every word.
  • TRADITIONAL and SIMPLIFIED Chinese characters.
  • 150 cartoons to make sure you never forget a word.
  • Extended introduction which dares to tell the truth about the trials and tribulations of learning Chinese.
  • Useful tips about cross-cultural miscommunication.

Over 100,000 copies sold

Aussi disponible en français!


Kobo Barnes and Noble Available in Hong Kong at Bookazine

What reviewers say...

“Anyone who has spent time in East Asia should enjoy AIEEYAAA! Learn Chinese the Hard Way. His good-natured yet revealing humour makes for a fun read and some coincidental pain-free language acquisition.”

John Ross The East Asia Book Review

“Honestly, I think this book is for everybody, from those who have a passing curiosity about the Chinese language(s) to those who have studied the language of the Middle Kingdom for years and been right in the middle of the linguistic fray that is this culture.”

Siskia Lagomarsino The Polyglotist

“Very funny and I learnt a few things too, despite the author’s promise in the foreword that this wouldn’t happen. Also, the book’s introduction has one of the best descriptions of the differences between Chinese languages/dialects that I’ve ever read.”

Pete Spurrier, Publisher, Blacksmith Books

“Feign’s sarcasm is underlaid with affection...his drawings are always sympathetic, never patronizing.”

Roger Garcia Asiaweek